This one comes from Binpress, a code marketplace for developers. The team went through the prestigious 500 Startups accelerator, had technical co-founders and hit $25k a month in revenue. But in the end they wound down the business and sold the assets.
As I was reading through it, I thought more about how a traditional (i.e. physical) marketplace works. The idea is that you shop around from different vendors, pick up multiple items and make impulse buys. One of the important things for us to consider will be how to increase cross-purchasing on our marketplace.
Anyway, here’s the excellent article.